Home » Mobile phones, Bluetooth and location based marketing. by Petros Kondos
Mobile phones, Bluetooth and location based marketing. Petros Kondos

Mobile phones, Bluetooth and location based marketing.

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 About the Book 

The book provides a comprehensive review of Bluetooth location based marketing within the retail and mall space. This work documents the development and growth of a Bluetooth Marketing company within the marketing arena. Includes case studies,MoreThe book provides a comprehensive review of Bluetooth location based marketing within the retail and mall space. This work documents the development and growth of a Bluetooth Marketing company within the marketing arena. Includes case studies, business strategies and advice based on 5 years trading experience. From the early days of Bluetooth marketing all the way to mobile web and mobile applications. If you are in this media space and need new ideas or new to the business and need advice (or warnings on the pitfalls) this book will provide the information you require. Very few publications document all the use case scenarios for Bluetooth proximity marketing as comprehensively as this work